Field Marketing Coordinator

Job ID
14769
Netherlands

Company Message

Compuware empowers the world’s largest companies to excel in the digital economy by fully leveraging their high-value mainframe investments. We do this by delivering highly innovative solutions that uniquely enable IT professionals with mainstream skills to manage mainframe applications, data, and platform operations.

What makes us unique

  • More than 40 years of experience with the energy of a start-up
  • Trusted, proven, industry-leading products
  • Industry-recognized CEO Chris O’Malley and Executive Team
  • World’s leading mainframe-dedicated software company
  • Customers include 86% of Fortune 50 companies
  • Agile and innovative with renewed energy
  • Next-generation IT focused

The company's ongoing success depends on our employees--a diverse team of people with a set of key, common attributes. We seek positive, assertive team players who have a strong desire to succeed in a team- and customer-oriented environment. Learn more: http://www.compuware.com

Position Description & Responsibilities

The Field Marketing Coordinator is responsible for developing and executing regional marketing activities and programs for the EMEA sales team. Programs target existing and new customer contacts and include: digital/email, field events, executive relationship building, thought leadership, direct marketing and customer outreach. This position reports in to the Sr. Field Marketing Manager for EMEA. 

 

Primary Responsibilities:

  • Develop and execute effective field marketing programs
  • Build and maintain strong relationships and ongoing communications with EMEA Sales and Global Marketing, ensuring they are aware of marketing programs and how to leverage geographically
  • Assist Sales in their efforts to create customer-level messaging
  • Research, evaluate and build business cases for all regional programs outlining objectives, execution strategy and metrics for success
  • Track, measure and evaluate field marketing program effectiveness/ROI and present results in weekly team meetings and quarterly sales briefings
  • Oversee/Coordinate field marketing calendar and field marketing budget
  • Serve as point of contact on all marketing-related activities for EMEA Sales team
  • Develop relationships with local user groups, technology and industry associations and other relevant "influencer" groups
  • Staff local events and participate in corporate and partner events in territory as required
  • Travel as required


Qualifications

  • 2+ years of B2B or B2C marketing experience
  • Understanding of sales – what drives salespeople, how to communicate with them, and the details of the sales process – supporting the need to drive to a quarterly number
  • Digital marketing experience
  • Strong written and verbal communication skills including ability to work well with a geographically dispersed team
  • Ability to think strategically while implementing tactically, balancing marketing and sales needs with a high level of flexibility
  • Ability to work cross-functionally to oversee timely execution of the field marketing plan and budget
  • Ability to work independently, take initiative and manage multiple projects at once
  • 4-year degree from an accredited institution in marketing or business (or related)
  • Bi-lingual – English necessary, German, Dutch, French a plus
  • Target account marketing, customer marketing and/or C-level marketing a plus
  • Experience with salesforce.com and marketing automation tools like Hubspot is a plus

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